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HIFI-Group Has Acquired Sterling Filtration Ltd.

The Filter Guys

Dear Valued Customers,

We are pleased to inform you that HIFI-Group has acquired Sterling Filtration Ltd located in Bilston, WV14 0ST. This is a great addition to our global distribution network and especially with the Brexit process ending on December 31, 2020.

HIFI Group is excited by this acquisition. It will offer better services to the existing HIFI clients as well as Sterling Filtration clients. It is also for HIFI Group a great opportunity to strengthen our presence in the UK.

All clients will be contacted shortly by our team. We also prepared a Frequently Asked Question below, but please do not hesitate to contact us if you have any questions or comments.

CEO HIFI Group

Jerome Jeanneret

Frequently Asked Questions

Why did you acquire Sterling Filtration?

It is clear that Brexit was a factor, but we believe the UK is a great market where HIFI could be more active and successful. However, to offer a professional service it was necessary to have an office in the UK with an experienced team and strong processes to serve clients. Sterling Filtration was then the right candidate.

What should I do now as a client of HIFI?

At this stage, it is business as usual. Our team will contact you to discuss and plan the transfer of your purchase orders to Sterling Filtration. Of course, if you have any question you can contact André (HIFI) or Jay (Sterling).

What will be the benefits for the existing HIFI Filter clients?

Our existing HIFI clients will benefit from streamlined logistics, better lead times, and an improved level of service provided by a local team.

What will be the benefits for the existing Sterling Filtration clients?

Sterling filtration clients will get an extended catalogue of about 80’000 filters and around 300 technical experts to help them identify the right products and grow their business. Is Sterling Filtration going to change its name to HIFI-UK? This is probably something we will do in the future, but today, the project is not on our immediate agenda. We believe the name of a company is not important to its success, only the service level provided to the clients. We are fully concentrated in continuing to serve our UK clients with efficiency at a high standard.

Will Sterling Filtration acts as a distribution centre for the UK HIFI clients?

Yes, it is our objective to serve our HIFI UK clients from Sterling Filtration. This will provide great benefits linked to language, currency, logistics and the benefit of a UK contact Hub.

Will invoices be generated from Sterling Filtration?

Yes, this is our objective to invoice UK clients from UK and in British pounds. However, the transition will take some time.

Are you not afraid about the potential competition between Sterling and your current HIFI distributors?

No, we are not. This was a very important subject during the due diligence. Our objective was clearly to avoid any impact on our current partners. After the analysis, we concluded that this will not be an issue.

Will you pass the Sterling Filtration clients to the current distributors of HIFI products?

No, we are not going to transfer Sterling Filtration clients to HIFI distributors. Sterling Filtration will continue to serve its loyal clients.

Is Sterling Filtration able to assume the business volume?

Yes, Sterling Filtration is a solid company able to serve our existing HIFI clients.

Are prices to existing HIFI clients going to change?

As it is difficult to predict the future of Brexit, we believe that prices will be adapted to take into account the logistics and potential extra customs costs. However, existing UK HIFI clients will benefit from preferential prices calculated as accurately as possible to further grow their business. HIFI will not change is strategy to prices and will continue to support our existing clients the best we can.

What will be the level of inventory you will keep in the UK?

Inventory policies will be set to reach a 97% availability in 24h. Of course, analysis of the clients demand may take some time but the HIFI Group has the expertise and experience in such projects.

Will Sterling Filtration have a bigger warehouse?

Yes, indeed, Sterling will have a bigger warehouse.

 

Filters for Compressors.

The Filter Guys

Filters for Compressors.

The range of compressors working in industry in the UK is vast and they all require engine and hydraulic filter elements. Our range of aftermarket filters covers a huge range of these applications including filters for: Atlas Copco, Becker, Compare, Demag, Gardner Denver, Holman, Hydrovane, Ingersoll Rand, Kaeser, Mattei, Sullair and many, many more.

Regular, scheduled maintenance of your engine and hydraulic circuit filters can avoid breakdowns and lengthy downtime of your machine. Holding a set of filters in stock can also reduce the amount of time that your machine is down when the lead time for replacement filters is more than a few days.

At Sterling Filtration we endeavour to hold as much stock for as many machines as possible. If you have an urgent filter requirement, a breakdown to repair or are just looking for competitively priced filters for stock please give us a call today.

Filters for Trucks

The Filter Guys

Filters for Trucks.

The range of trucks in the haulage and transportation sector in the UK is vast and they all require engine and hydraulic filter elements. Our range of aftermarket filters covers a huge range of these applications including filters for: Dennis Eagle, ERF, Foden, Hino, Hyundai, Isuzu, Iveco, DAF, MAN, Mercedes, Scania, Volvo and many, many more.

Regular, scheduled maintenance of your engine and hydraulic circuit filters can avoid breakdowns and lengthy downtime of your machine. Holding a set of filters in stock can also reduce the amount of time that your machine is down when the lead time for replacement filters is more than a few days.

At Sterling Filtration we endeavour to hold as much stock for as many machines as possible. If you have an urgent filter requirement, a breakdown to repair or are just looking for competitively priced filters for stock please give us a call today.

Heavy Duty Applications

The Filter Guys

Our aftermarket filtration range covers a huge section of heavy duty applications.

The heavy duty aftermarket in the UK is made up of many hundreds of machines and static equipment that require regular filter servicing to maintain their optimum performance. We can identify and hold large stocks of filters for machines including: Atlast Copco, Barford, Benford, Bomag, Case Poclain, Caterpillar, Doosan Daewoo, Demag, Fiat Hitachi and Kobelco, Fuchs, Hanix, Hyundai, Iveco, John Deere, Kaeser, Komatsu, Kubota, Liebherr, Lombardini, Massey Ferguson, Matbro, Mitsubishi, New Holland, Samsung, Shaeff, Sennebogen, Takeuchi, Terex, Volvo, Yanmar and many, many more.

Regular, scheduled maintenance of your engine and hydraulic circuit filters can avoid breakdowns and lengthy downtime of your machine. Holding a set of filters in stock can also reduce the amount of time that your machine is down when the lead time for replacement filters is more than a few days.

At Sterling Filtration we endeavour to hold as much stock for as many machines as possible. If you have an urgent filter requirement, a breakdown to repair or are just looking for competitively priced filters for stock please give us a call today.

Filter elements for compressors.

The Filter Guys

Filter elements for compressors.

Pneumatic tools are ineffective if not maintained correctly. Dirt and liquid particles in your compressors air line can cause lengthy and expensive breakdowns or completely destroy your equipment. Regular maintenance is essential to avoid this happening especially at this time of year when cold temperatures can cause freezing of water droplets that may collect in your air lines.

Sterling Filtration Ltd can offer a wide range of filter elements to service your compressor machine needs. We have a wide range of parts available through our extensive supply chain to service machines including, but not limited to, Ingersoll Rand, Zander, Bauer, Hydrovane, Kaeser, Husky and Compair compressors.

We supply 1, 0.1 and 0.01 micron filter elements for inline compressed air use as well as being able to offer the complete assemblies too. We also stock air, oil and fuel filters for large compressor engines as well as air/oil separators for many applications.

Remember it is cost effective to regularly service your filter elements than not service your equipment. A strict maintenance procedure can stop a problem before it starts.

WAM Filters available from Sterling Filtration Ltd.

The Filter Guys

WAM dust filters are now available from Sterling Filtration Ltd. WAM are a global group offering air and dust filtration systems for many applications including most silo operations. They operate in extremely dusty environments and offer superb filtration for many different applications. They manufacture high quality products for customer designed, bespoke solutions We can offer competitively priced, quickly sourced WAM original filters, what ever your current requirements may be.

If you require WAM filter replacement elements please give us a call today.

Goods and services that we offer.

The Filter Guys

Goods and services that we offer

Sterling Filtration offers a total filtration service whatever your requirements. We offer competitive prices and ongoing support to help you maintain your equipment and machinery. Engine filters for industrial and heavy machinery, agricultural machinery, heavy plant, power generators, construction equipment, mining equipment, large trucks and transporters.

  • Oil Filters (Cartridges, spin on canisters)
  • Air Filters
  • Fuel Filters (Cartridge, spin on canisters, inline)
  • Coolant Filters
  • Fuel-Water Separators
  • Fuel housings

Also we can offer hydraulic filters and housings:

  • Tank top breathers,
  • Suction filters,
  • Pressure filters inline,
  • Return line in line
  • Tank top return filters
  • Hydraulic Oil Testing,
  • Pressure differential Indicators,
  • Level gauges.

We can also offer:

  • Air intake housings including filter elements,
  • Raincaps & air pre-cleaners,
  • Air intake ducting, plastic seals/clamps/mounting bands/elbows (standard and reducing)
  • Exhaust silencers (standard and bespoke)
  • Metal exhaust pipe work/seals/clamps and mounting bands/elbows (standard and reducing)
  • Rubber charge hoses
  • Cardboard air panels
  • Metal panel filters
  • Filter bags
  • Various Filter media (cut to size or in rolls)
  • Basket strainers
  • Oil wetted air cleaners
  • Diesel Fuel Additive
  • Draper tools – filter wrenches & straps, socket sets.
  • Water housings and String Wound Cartridges.
  • A constantly updated cross referencing service.

A little about who we are.

The Filter Guys

Sterling Filtration Ltd was conceived of and founded by Edward and Chris Laidlar in 1996. The idea was to satisfy the need for a single source for filtration demands of an increasingly complex technical market-place. Ted brought with him decades of experience working for Case Poclain, JCB & Donaldson Filter Solutions in the UK and across Europe.

Serving the requirements of industry, commercial and public sector vehicles, heavy plant and agricultural machinery the accent from day one has always been to provide quality products at competitive prices with a high level of service. Personal attention to customers needs has been a top priority for the company. Assisting a client in identifying and then solving filtration problems has been the main ethos, as encouraged by example by Ted, from the start.  Today the benefits of staff with many years of experience help the company to guarantee that the founding ideas of the company are continued and even improved upon and in the two years since Ted retired we have strived, in a difficult market place and economic times, to hold true his high standards.

Over the years we have kept in touch with technological developments to ensure the appropriate filtration products are sourced easily and are quickly available. Speed of supply in today’s modern marketplace is another particular aspect held dear by the company. We understand the importance of keeping your machines running and so we make sure that stock levels are meticulously managed to try to avoid lengthy lead times.

Sterling Filtration Limited operates from a modern warehouse facility in the heart of the industrialised West Midlands with a fully trained and motivated staff waiting to handle the next filtration challenge.

If you require a competitive quote, help or advice regarding your filtration systems and spares please give us a call.

Filters for forklifts.

The Filter Guys

The range of forklift machines in the UK is vast and most of them require engine and hydraulic filter elements. Our range of filters for forklifts covers a huge range of these applications including filters for: Caterpillar, Class, Clarke, Doosan-Daewoo, Fiat, Hyster, Hyundai, Jung Heinrich, Kalmar, Komatsu, Lansing, Linde, Manitou, Mitsubishi, Moffett, Nissan, Samsung, Still, TCM, Terex, Toyota, Yale and many more.

Regular, scheduled maintenance of your engine and hydraulic circuit filters can avoid breakdowns and lengthy downtime of your forklift trucks. Holding a set of filters in stock can also reduce the amount of time that your machine is down when the lead time for replacement filters is more than a few days.

At Sterling Filtration we endeavour to hold as much stock for as many machines as possible. If you have an urgent filter requirement, a breakdown to repair or are just looking for competitively priced filters for stock please give us a call today.

 

Light Commercial Vehicles.

The Filter Guys

Many businesses wouldn’t be able to operate successfully if they hadn’t got a well maintained commercial vehicle or fleet of vehicles. In the UK the bulk of the volume of traffic on our roads, day and night, is made up of light commercial vehicles and large haulage trucks. The motorways of the UK act like arteries allowing the transportation of everything from food and clothes to medicines and luxury items. If these vehicles are not kept in tip-top condition they can be hit by break downs, effecting deliveries and business, and causing tailbacks for everyone else.

Sterling Filtration, despite not being a motor factor, can offer air, oil and fuel filters for most light commercial vehicles. We aren’t large stockist of these parts but can often get what you need in a day or two, and at an extremely affordable price. You may find a cost saving in using aftermarket filters over going to the OEM and often the OE filter is manufactured by one of our supplier partners so what you are getting is exactly the same.

We hold listings for vehicles including: Citroen (C15, C25, Berlingo, Dispatch, Jumper, Nemo, Relay), Ford (Transit, Transit Connect, Tourneo, Tourneo Connect, Ranger, P100, Fiesta, Escort, Courier), Mercedes (Sprinter, Vaneo, Viano, Vario, Vito), Land Rover (Defender, Discovery, Freelander, Ranger Rover), Peugeot (Bipper, Bopper, Expert, Partner), Renault (Clio van, Extra, Kangoo, Master, Trafic), Suzuki (ST80, ST90, X90, Super Carry), Toyota (Corolla, Hi-Ace, Hi-Lux, Land Cruiser, Lite Ace, Previa, Space Cruiser) and Volkswagen (Caddy, Caravelle, Crafter, LT Series, Polo, Taro, Transporter).

These are amongst the most commonly used light commercial vehicles in the UK. But if you don’t see your vehicle listed here, please give us a call, we may still be able to help and can usually spec up a filter by sample or OEM part number.

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